HOSPITALITY OWNERSHIP.
PHMG is a premier hospitality investment and management firm focused on acquiring and optimizing branded assets through operational precision and strategic Brand partnerships.
Who We Are
A Legacy of Strategic Hospitality Investment and Performance.
PHMG is a hotel ownership and management company focused on acquiring, optimizing, and growing hospitality assets through disciplined operations, strategic brand partnerships, and value-add execution.
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Roc Patel
Founder & Managing Member
Roc Patel is a hospitality principal with a proven track record of acquiring, repositioning, and scaling hotel assets through disciplined capital deployment and operational optimization.
Asset Repositioning Experience
Strategic Portfolio
Driving long-term asset value through disciplined operations and strategic brand repositioning across premier hospitality markets.
Strategic Management & Investment Services
PHMG offers a full spectrum of hospitality solutions designed to maximize asset value and operational efficiency across branded and independent portfolios.
Hotel Asset Management
Implementing long-term strategies for capital preservation, debt restructuring, and enhanced cash flow performance.
Acquisition & Repositioning
Identifying undervalued assets and executing vision-led transformations to unlock significant market share.
Hotel Operations Management
Driving operational excellence through guest-focused service, efficient labor models, and disciplined cost control.
Performance Optimization
Leveraging proprietary data analysis and revenue management techniques to exceed industry performance benchmarks.
Brand Conversions & PIP
Seamless execution of Brand Property Improvement Plans and strategic conversions to upscale flag partnerships.
Strategic Partnerships
Building enduring relationships with Marriott and other leading global brands to secure premium market positioning.
DETERMINING VALUE THROUGH OPERATIONAL PRECISION
24%
Average RevPAR Growth Across Portfolio Assets
$820M+
Total Value of Hospitality Assets Under Management
15
Branded Conversions and Repositioning Strategies
2.5X
Target Equity Multiple on Value-Add Engagements
Why Industry Leaders Partner with PHMG
(01)
Operational Optimization
We implement disciplined hotel management systems that prioritize both high-margin operational efficiency and superior guest satisfaction across all branded assets.
(02)
Strategic Brand Alliances
Direct experience navigating the complexities of Marriott, Hilton, and Wyndham brand standards, ensuring seamless conversions and top-tier compliance.
(03)
Asset Value Creation
Focused on long-term capital appreciation through calculated repositioning strategies, PIP execution, and active revenue management analytics.
CONNECT WITH
OUR TEAM
CORPORATE HEADQUARTERS
PHMG Platinum Hotel Management Group
Johnson City, TN 37604
DIRECT INQUIRIES
E: info@phmgtn.com
OFFICE HOURS
Monday – Friday: 9:00 AM – 5:00 PM EST
“Our philosophy is rooted in the belief that operational excellence and strategic capital vision are the twin pillars of hospitality asset growth.”
Roc Patel — Founder & Managing Member